Chinese travel giant interested in Portugal

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Source: aicep Portugal Global

Amanaging director of the group, one of the world’s largest travel agencies, pointed out this Friday that the Chinese company is “benefiting a lot” from the global tourism recovery and wants to expand to Portugal.

“As started working with the global market five years ago, even though [Covid-19] had an impact on the business and some impact on the domestic market in China (…), we are benefiting a lot in terms of global recovery abroad, because you travel freely right now in many countries,” said Edison Chen,’s general manager of destination marketing during a group conference taking place in the territory.

Due to the global upturn in the industry, Chen pointed out that the travel company’s business has “expanded quite fast” due to the global upturn in the industry.

Edison Chen noted that “Portugal is one of the target markets” for the group and destination it is “trying to expand into”.

“We want to provide services and products to serve outbound tourists from Portugal, and of course, we also want to reach out to Portugal and tourism organisations to bring more tourists to Portugal,” he continued.

At a time when the world has reopened its borders, China maintains a ‘zero covid’ policy, with forced confinements and mandatory quarantines.

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