Luís Araújo elected to lead the ETC towards sustainable tourism recovery in Europe


The European Travel Commission (ETC), representing 33 national tourism organisations of Europe, announced that Luís Araújo from Turismo de Portugal has been elected as ETC’s President for a three-year term. Mr Araújo was selected by the 99th General Meeting to lead ETC’s efforts towards sustainable tourism recovery in Europe.

Luís Araújo is a long-standing member of the tourism sector with over 20 years of experience. Heading the Portuguese National Tourism Authority since February 2016, he leads a team of 650 people and 350 external trainers, and coordinates 20 tourism delegations covering 26 foreign markets for Portugal. Previously Mr Araújo was a Board Member at Group Pestana (the largest hotel group in Portugal with over 100 hotels in 15 countries) responsible for operations in Latin America while also leading the sustainability department of the group. He also served as Head of the Cabinet of the Portuguese Secretary of State for Tourism between 2005 and 2007.

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